Archer>Malmo Serves Deli Testimonials

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ATLANTA In its first television campaign for McAlister’s Deli, archer>malmo lets the customers do all the talking.

Three 30-second spots from the Memphis, Tenn., shop broke this week on cable channels in the Jackson, Miss., market. Ads show patrons speaking directly to the camera in 20-second monologues that highlight the quick-casual chain’s selling points: sweet iced tea, a bountiful menu and attentive service.

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