Archer Makes Co-op Life Easier

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Web Site Eliminates Red Tape and Waiting Game for Retailers
ATLANTA-Archer/Malmo has designed a new type of Internet site expressly for retail co-op clients. The venue is said to make it simpler and faster for indie businesses to order promotional products and get reimbursed for local advertising purchases.
“It used to be that what companies had to do to get reimbursed for [advertising] spending was send all the documentation to us,” said Gary Lendermon, vice president of the Memphis, Tenn.-based




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