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Ektelon, a manufacturer of racquetball equipment, has named Archer/Malmo its lead advertising agency.
The Memphis, Tenn., shop was awarded the business after Erin Reynolds, who had handled the account for crosstown incumbent Design Group, joined Archer/Malmo late last year.
“Erin had provided Ektelon with tremendous account service,” said agency executive vice president MaryCaywood. “At the same time, the client was looking for a full-service capability to further promote themselves in the market.”
Billings are undisclosed, but will total less than $1 million, sources said.
A print, direct marketing and collateral campaign, initially built around the signing of Canadian superstar Kane Waselenchuk to Team Ektelon, kicks off next month in Racquetball Magazine.
The Bordentown, N.J.,
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