Archer Gets Into the Racquets

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Ektelon, a manufacturer of racquetball equipment, has named Archer/Malmo its lead advertising agency.

The Memphis, Tenn., shop was awarded the business after Erin Reynolds, who had handled the account for crosstown incumbent Design Group, joined Archer/Malmo late last year.

“Erin had provided Ektelon with tremendous account service,” said agency executive vice president MaryCaywood.

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