Arc Urges Patients to Thank Doctors

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CHICAGO The American Medical Association is encouraging people to show appreciation for their doctors—and possibly increase its own membership—via a $20 million advertising campaign from Arc Worldwide here.

The campaign from the Chicago agency, which launches this week, features a television spot, print ads, direct marketing and an online component. The TV ad shows doctors and patients together as a voiceover says, “It may be as simple as a broken bone, or as complicated as a heart that stops beating.

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