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Crispin Porter + Bogusky is the incumbent on the business. Arby's and CP+B both declined to comment. Joanne Davis Consulting, which is helping Arby's with the review process, also declined to comment. Sources expect Crispin to defend the account.
The fast food brand named a new chief executive, Paul Brown, in April of this year. The following month, chief marketing officer Russ Klein—an ally of Crispin's from his days working with the agency while a marketer at Burger King—parted ways with the brand.
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