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CHICAGO Arby’s will visit eight agencies over the next two weeks in its search for a new shop to handle its national creative account, valued at about $15 million, according to the consultant running the review.
Contending for the business are: Publicis Groupe-backed Bartle Bogle Hegarty in New York; Interpublic Group’s Mullen in Wenham, Mass.; Omnicom’s Merkley + Partners in New York and Martin/Williams in Minneapolis; Havas’ Euro RSCG in New York; MDC Partners’ Kirshenbaum Bond + Partners; and independent agencies Modernista! in Boston and Venables, Bell & Partners in San Francisco.
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