Arby’s Plans to Meet With 8 Agencies

CHICAGO Arby’s will visit eight agencies over the next two weeks in its search for a new shop to handle its national creative account, valued at about $15 million, according to the consultant running the review.

Contending for the business are: Publicis Groupe-backed Bartle Bogle Hegarty in New York; Interpublic Group’s Mullen in Wenham, Mass.; Omnicom’s Merkley + Partners in New York and Martin/Williams in Minneapolis; Havas’ Euro RSCG in New York; MDC Partners’ Kirshenbaum Bond + Partners; and independent agencies Modernista! in Boston and Venables, Bell & Partners in San Francisco. Wanamaker Associates in Atlanta is running the review.

Officials from the Ft. Lauderdale, Fla.-based client will visit the agencies over the next two weeks before making a cut to four shops. Finalists will be briefed shortly thereafter, with presentations expected in mid-to-late September, according to Ken Bowes, president of Wanamaker. A decision is expected in October.

The account had previously been at independent agency Doner in Southfield, Mich., which is keeping the ad business for 30 co-ops nationwide.

Though Arby’s spent $90 million on ads last year, according to TNS Media Intelligence/CMR, only about $20 million of that was spent on national cable.