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Arby’s announced today that the fast-food chain has named Patrick Schwing as the brand’s chief marketing officer.
As CMO, Schwing will lead the company’s advertising, digital innovation, menu development and overall brand experience, reporting directly to Arby’s president Jim Taylor.
“Patrick has a long track record of demonstrated performance across a diverse set of global brands,” Taylor said in a statement. “His extensive experience in brand building, innovation, digital marketing and organizational leadership will be integral in leading Arby’s to its next phase of growth.”
Schwing joins Arby’s after more than 16 years at Procter
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