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Fast-food chain Arby’s still has “the meats,” but in response to the pandemic, is taking a slightly unorthodox approach to how it produces its ads, said the company’s CMO Patrick Schwing in an interview with Adweek.
One of its latest spots, which began airing in June, markets its pecan chicken salad sandwich. And the ad doesn’t pretend to be new; rather, it’s an old ad featuring two seasonal options, one of which is no longer on the menu.
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