Arby's Innovates to Produce New Ads, Using Animation and Reworking Old Footage

CMO Patrick Schwing has helped the fast-food chain adapt to Covid-19 limitations from the get-go

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Fast-food chain Arby’s still has “the meats,” but in response to the pandemic, is taking a slightly unorthodox approach to how it produces its ads, said the company’s CMO Patrick Schwing in an interview with Adweek.

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