Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Four shops have emerged as finalists in Arby’s review of creative chores on its ad account.
They are: Omnicom’s BBDO of New York; Sausalito, Calif.-based independent Butler, Shine, Stern & Partners; Havas’ Euro RSCG in Chicago; and WPP’s Young & Rubicam,
New York.
“These four agencies were chosen as finalists based on their creativity, QSR experience and record of developing brands with distinct personality and attitude,” said Bob Kraut, client svp of advertising and marketing communications.
The review, which began in August, is set to conclude before year’s end, and the company has said the process is part of a broader brand “turnaround plan.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in