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So far, Arbitron hasn’t had much luck extending its portable people meter technology to other media, but maybe it will have better success breaking into the growing digital out-of-home space.
In an agreement announced Wednesday (Sept. 16) with BroadSign International, a company that provides software for managing video-advertising networks, Arbitron will use the PPM to deliver a proof-of-play auditing service to advertisers in networks powered by BroadSign.
To conduct a series of annual audits, Arbitron will place PPMs on networked digital screens in 50 random BroadSign-run locations across the U.S.
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