Arbitration Group Decides on Genova, Unveils Print Ads

BOSTON-Genova & Partners is breaking its first work for the American Arbitration Association.
The Greenwich, Conn., agency recently picked up the account without a formal review, said agency president Richard Rapp.
There was no incumbent, and billings were not disclosed.
The shop has crafted print ads now appearing in the legal trade press. One execution features a New Yorker-style illustration that depicts a group of people standing on one side of a giant scale and balancing out a single arbiter standing on the other side. The copy includes a toll-free number and a Web address.
Based in New York, the 70-year-old association is the chief trade group for mediators and arbitrators and has some 40 offices nationwide. -David Gianatasio