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NEW YORK Forth & Towne, a women’s apparel brand from Gap Inc., has hired luxury fashion and lifestyle specialty shop AR as its lead creative and media agency. AR also works for Gap’s Banana Republic chain.
Forth & Towne, which debuted in August 2005, targets women over 35 and operates five stores, four in the Chicago area and one in West Nyack, N.Y. The brand is expanding into five new markets this fall: Atlanta, Houston, Los Angeles, San Francisco and Seattle, opening approximately 10 stores.
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