AR Prepares Forth & Towne Campaign

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NEW YORK Forth & Towne, a women’s apparel brand from Gap Inc., has hired luxury fashion and lifestyle specialty shop AR as its lead creative and media agency. AR also works for Gap’s Banana Republic chain.

Forth & Towne, which debuted in August 2005, targets women over 35 and operates five stores, four in the Chicago area and one in West Nyack, N.Y.

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