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Bronnercom Bows Ads for Former MacTemps
BOSTON-The BSH division of Bronnercom uses a little magic in a global print and direct mail campaign for Aquent Partners, a newly renamed temporary employment service.
The first ad in the series is headlined, “Houdini. Without the disappearing act.” Body copy begins: “You find a great performer. You call for an encore. When suddenly-poof. The performer’s nowhere to be found. Time to make our entrance.”
The text goes on to explain that Aquent’s professionals “stay with us.
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