AQuantive Promotes Howe

NEW YORK AQuantive has promoted Scott Howe to president of the ad company’s performance marketing unit.

Howe, 37, had been general manager of DrivePM since its launch in April 2004. DrivePM buys discounted ad inventory, then uses Web surfing behavior, demographic information and other data to target ads. In the first half of the year, the ad network had $11.8 million in revenue and an operating profit of $2 million.

“It’s a recognition that Drive’s earned a seat at the table, both in the expectations of our management and our performance,” Howe said. “What started out as an idea has turned into something that has a lot of legs.”

Howe reports to aQuantive CEO Brian McAndrews.

Prior to the formation of DrivePM, Howe was a vice president for aQuantive’s Avenue A unit from 1999 to late 2003. He joined the agency after spending five years at Boston Consulting Group.
offline direct-response techniques, including TV ads, in a single planning process for clients. Last month, it won the Napster media account, including Web and broadcast media.