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NEW YORK AQuantive has promoted Scott Howe to president of the ad company’s performance marketing unit.
Howe, 37, had been general manager of DrivePM since its launch in April 2004. DrivePM buys discounted ad inventory, then uses Web surfing behavior, demographic information and other data to target ads. In the first half of the year, the ad network had $11.8 million in revenue and an operating profit of $2 million.
“It’s a recognition that Drive’s earned a seat at the table, both in the expectations of our management and our performance,” Howe said.
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