Aquafina Taps BBDO for Creative

Omnicom’s BBDO last week won the creative portion of Aquafina’s $35 million account, the client confirmed. The New York agency bested siblings DDB in New York and incumbent Element 79 Partners in Chicago. The client, a PepsiCo unit, seeks a more cohesive strategy for the bottled-water brand, sources said. Omnicom’s OMD in New York handles Aquafina’s media.