April Fools' Day 2015: Our Giant Roundup of the Best Brand Hoaxes

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

April Fools' Day is one of my favorite advertising holidays. It's a magical day when brands manage to be smart, relevant and amusing on their smallest budgets of the year. It's a lesson we could all learn, year round.

With a few exceptions like Google (including YouTube), Virgin and ThinkGeek, which have practically built the day into their business model, most brands are tossing a pittance of their marketing budget toward a daylong prank, just for the fool of it.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in