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CME’s First AirTouch Ads Stress Customer Service
CHICAGO–Campbell Mithun Esty looks to put a caring face on telecommunications in its first campaign for AirTouch Cellular, promoting a six-point commitment to customer service.
“Everybody sells the same kind of technology in the category. We needed to distinguish AirTouch on a different dimension,” said CME group management supervisor Steve Wehrenberg.
The integrated campaign includes TV, radio, newspaper and outdoor advertising, as well as an employee communications package and retail displays.
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