Application Economics

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It was the year 2000. I had been with digital shop Agency.com for less than six months when I got the call. It was Jon, one of our business development people. “We got it,” he said. “We won the Grainger.com business!” Huh? I was less than enthusiastic. WW Grainger is a large b-to-b supplies distribution company. They sell everything from duct tape to flashlights that can open up a beer bottle. Seemed like unglamorous work for someone lured to a digital agency that boasted clients such as Coke.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in