Apple's iPhone Push Connects

NEW YORK Ever since Apple’s founding, back in the now-mythic garage days, the brand stood for radical ease-of-use. Some 30 years later, here’s a simple demo—involving an iPhone and a finger, basically—that will shake the world. The lighting is genius, and the edits are incredibly subtle, yes. But elementally, this is a product so good it sells itself, and TBWA\Chiat\Day is masterly at doing just that. The screen looks like a miracle of fluidity, and you just want to jump right in, with a touch or swipe.