Apple’s Contradictory Privacy Moves; Most-Watched Streaming Shows: Friday’s First Things First

Plus, Facebook (halfheartedly) combats Election Day misinformation

Your intraoffice messages are rarely as private as you think. Apple
Headshot of Jess Zafarris

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Apple Sends Mixed Messages About Privacy

Today, Apple released a new ad touting several of its privacy features, including those that aim to protect browsing data from advertisers, prevent bosses from reading iMessages, and reduce the association of location data with specific Apple IDs. In the satirical spot, people loudly share their inner thoughts, private conversations and personal data with those around them. [Watch it here.]

However, the timing of the ad was a curious one, juxtaposed against Apple’s announcement that it will delay part of its iOS 14 rollout—specifically the part that includes asking app developers to seek consent from users for third parties to access their data. The opt-in feature will still be part of the rollout, but after Facebook said the privacy overhaul could cause a 50% drop in revenue for app developers, Apple said it will hold off on that particular feature until early next year to give developers time to accommodate.

Learn from Ryan Reynolds, Andrea Brimmer, Sadira Furlow, Dwyane Wade, Marc Pritchard, Brad Hiranaga, Julian Duncan, Katie Puris, Janey Whiteside and more during Brandweek, a fully imagined virtual experience on Sept. 14-17.

Facebook Won’t Sell New Political Ads the Week Before the Election

Mark Zuckerberg announced that Facebook will not run new political advertisements in the week leading up to Election Day. To be clear, this doesn’t mean that Facebook will ban all political ads during that week—it will not allow new political ads to be purchased for that week during that week. The company’s argument is that political ads purchased in the run-up to that week will allow (third-party) journalists and fact-checkers to “scrutinize” them.

Will it matter? Critics say it doesn’t do much to combat misinformation.

Related: Pinterest, on the other hand, is implementing more advanced measures to prevent political ads from taking over.

Premium | Quirky Dr. Bronner’s Throws Its Brand (and Money) Behind Legalizing Psychedelic Drugs

Organic soap brand Dr. Bronner’s, which features text-dense labels dominated by the words “Heal Soul,” is investing in mental health reform—but perhaps not the kind you’d expect. It has pledged $1 million this year and $10 million over the next decade to push for the FDA to legalize psychedelic drugs, specifically psilocybin and MDMA (mushrooms and ecstasy), for the treatment of PTSD, depression, anxiety and other mental conditions. The effort will even go on its distinctive labels, which will be used to boost awareness of the therapeutic potential of the drugs.

Reading material: The label messaging is in keeping with the brand’s longstanding design and strategy.

The Umbrella Academy, Shameless Top Most-Watched Streaming Shows

Nielsen has rolled out a new weekly top 10 list charting the performance of shows on subscription-based streaming platforms, which includes viewership from Netflix and Amazon Prime. All 10 shows on this week’s list are on Netflix, and topping the list is The Umbrella Academy, which drove nearly 2 billion more minutes watched than the second most-watched show on streaming, Showtime’s long-running drama Shameless. See what else made the top 10.

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@JessZafarris Jess Zafarris is an audience engagement editor at Adweek.