Chinese New Year has quickly become a milestone on the advertising calendar for major brands, especially those looking to establish a stronger foothold in the region and with people of East Asian descent worldwide. Perhaps chief among those is Apple, which has consistently produced cinematic hits in recent years.
Apple's Chinese New Year Ad Is About a Child, a Mythical Monster and Confronting Our Fears
Director Lulu Wang uses iPhone 12 Pro Max to tell a story where wonder meets reality
