Apple's Carbon-Neutral Lullaby; King Arthur's Fresh Look (and Name): Thursday's First Things First

Plus, new executives at DDB

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Apple’s Affecting Spoken Lullaby Promises 100 Percent Carbon Neutrality by 2030

Apple followed its six-minute slapstick salute to remote work with an ad whose tone is far more sobering.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in