Applebee's Didn't Commission 'Fancy Like,' but It Was Happy to Have an Organic Brand Partner

How the restaurant chain turned a viral TikTok video into a brand partnership

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Fancy like Applebee’s? Although that may not sound like a five-star date night to some, the concept was enough to spur a viral movement thanks to a song written by Walker Hayes and an accompanying TikTok dance choreographed by Hayes and his 15-year-old daughter, Lela.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in