Applebee's Eyes 2 Shops

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CHICAGO Two agencies will square off next week in a shootout to handle creative duties on Applebee’s $180 million advertising account, sources said.

Omnicom Group’s TBWA\Chiat\Day and Interpublic Group’s McCann Erickson, both in New York, will present ideas to executives of the Overland Park, Kan., company, according to sources. One source said both agencies presented strategies that revolved around a “younger, more energetic” positioning for the restaurant chain.

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