Apple Remains the USA's Most Relevant Brand for the 5th Year, While Nike Plummets

Prophet's annual Brand Relevance Index is out

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For the fifth year in a row, Apple has been named the country’s most relevant brand in the annual Brand Relevance Index from Prophet.

Showing how committed people are to their smartphones, fellow phone brand Android grabbed the third spot, while Spotify came in second place. Rounding out the Top 10 are Bose, Disney, KitchenAid, Amazon, Netflix, Pixar and Pinterest. Broken down by age and gender, Apple is most beloved by millennials, non-millennials and women. Spotify is the most relevant brand for men.

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