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SAN FRANCISCO Apple Computer on Monday unveiled five commercials that will soon begin airing to promote the company’s new digital music products.
The spots have a similar look to the company’s $50 million “Switchers” campaign from 2002, which showed real people against a plain white backdrop. In this case, the real people are wearing the latest iPods with earphones, and singing along to pop tunes like the Jackson 5’s “I’ll Be There,” the Who’s “My Generation,” and Pink’s “Get the Party Started.”
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