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SAN FRANCISCO Hyperion said it has selected Eleven to create a national advertising campaign.
The small independent shop won the creative account without a review. Hyperion said it chose Eleven because Kathi Fox, vice president of corporate marketing for the software supplier, had a prior working relationship with Deborah Ibsen, the agency’s director of client services, when the two worked together at Apple.
Fox said the company has not had an ongoing relationship with an agency for several years.
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