Apple Is Portrayed as the Evil Empire in 1984 Ad Parody From Fortnite

Epic Games makes a statement on tech giant’s fees

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Just about any advertising professional or student ends up learning about Apple’s iconic 1984 ad. The TBWA\Chiat\Day-created, Ridley Scott-directed classic played on the ominous theme of George Orwell’s novel. The spot tweaked the establishment’s nose when it first ran, painting the tech industry as monolithic, scary and cold. 

Fast forward to 2020, and it seems that the Silicon Valley shoe is on the other foot, courtesy of Epic Games, the creator of the wildly-popular Fortnite game.

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