Apple iPod, VW Beetle in Promotional Duet

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

BOSTON This week Volkswagen teams with Apple in a dual-promotional effort which will give buyers of the 2003 New Beetle a free Apple iPod digital music player inside the vehicle.

A television spot via Havas’ Arnold in Boston touting the initiative, which is dubbed “Pods Unite,” will break on Tuesday during the Major League Baseball All-Star Game on Fox.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in