Apple iPhone "Break-in"

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The introductions of new Apple products, particularly iPhone upgrades, are always swathed in such secrecy, it’s fitting that the commercial for the 3GS has a spy theme. Directed by David Fincher, the spot shows a man breaking into an Apple facility to check out the new product. “I think it’s the same,” he whispers from the above, after dangling his spy gear through a vent for some stealthy reconnaissance work.

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