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“Backpacker” is another example of a perfect Apple ad: simple, pleasing, intuitive. A complete story in a jolly little demo, the components are the usual — just a shot of the device itself, a voiceover, music and a finger to access apps and photos. A kid says he planned his whole post-college trip to Spain on his iPhone, “checked out hostels before booking them,” and even downloaded an app that served as a translator and language teacher.
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