Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Apple hasn’t stopped talking about the video and photo potential of its iPhone 11 Pro since the minute it debuted the three-lensed smartphone in September. But today, the brand illustrates the power of showing over telling.
The brand’s newest cinematic spot was shot entirely with the iPhone 11 Pro by director David Leitch, the veteran stuntman best known for co-creating the John Wick franchise and directing action hits like Deadpool 2 and Atomic Blonde.
The ad’s intent is twofold.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in