While most companies have been tweeting and Facebooking for years, Apple has remained largely on the sidelines.
It has an @apple Twitter page, but has never tweeted from it. It has a Facebook page, but it’s blank. (Rather than post to those pages, it uses the accounts to buy ads on those services.) Apple does have a large social presence for Apple Music on Twitter, Facebook and Instagram, seeing the value there, given the multimedia strengths of the platforms.