CUPERTINO, CALIF. - Apple Computer is readying a media blitz that will spike its ad spending from an estimated $60 million to as much as $120 mil" /> Apple Doubles Ad Budget For Domestic, Global TV Blitz <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>CUPERTINO, CALIF. - Apple Computer is readying a media blitz that will spike its ad spending from an estimated $60 million to as much as $120 mil
CUPERTINO, CALIF. - Apple Computer is readying a media blitz that will spike its ad spending from an estimated $60 million to as much as $120 mil" />
CUPERTINO, CALIF. - Apple Computer is readying a media blitz that will spike its ad spending from an estimated $60 million to as much as $120 mil" />

CUPERTINO, CALIF. – Apple Computer is readying a media blitz that will spike its ad spending from an estimated $60 million to as much as $120 mil" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Apple Doubles Ad Budget For Domestic, Global TV Blitz By Kathy Tyre

CUPERTINO, CALIF. - Apple Computer is readying a media blitz that will spike its ad spending from an estimated $60 million to as much as $120 mil

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As many as 20 television ads are due to break over the next month and a half, these sources said, as Apple tries to build volume for its expanded range of low-priced personal computers and PowerBook and establish a market for its brand new Duo, a PowerBook within a pc.
‘This is what Apple has been wanting to do for the past 18 months,’ said James Daly, senior correspondent with Computerworld.

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