Apple Celebrates Marriage Equality in Australia With Lovely 'First Dance' Ads

Set to a cover of INXS's Never Tear Us Apart'

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Australia reached a milestone moment in December, when the nation’s parliament overwhelmingly approved marriage equality after years of resistance from conservatives.

It’s an issue that has galvanized brands—notably Airbnb, whose Acceptance Ring project last year, by Clemenger BBDO Melbourne, was a creative high point. Now, to celebrate the breakthrough, Apple has released a set of ads from TBWA\Sydney celebrating same-sex marriage.

Four spots—a 60-second anthem, plus three shorter spots spotlighting individual couples—are said to feature real couples enjoying the first dance at their weddings.



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