Apple and Amazon Lead Global Brand Value Research While Tesla Has Greatest Momentum

The research is conducted annually by Interbrand which charts the top 100 global companies by valuation

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The world’s business sectors have experienced dramatic shifts over the last 18 months, which is exemplified in the latest Interbrand Best Global Brands research for the year, in which Apple has been named the world’s most valuable brand, beating out Amazon, Microsoft, Google and Samsung, among many others.

Perhaps more than ever before, the world is looking towards brands to make a difference, and while many now groan when they hear the word “purpose” linked to a conversation involving marketing, the world faces systematic challenges that only the world’s largest businesses can solve.

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