Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The world’s business sectors have experienced dramatic shifts over the last 18 months, which is exemplified in the latest Interbrand Best Global Brands research for the year, in which Apple has been named the world’s most valuable brand, beating out Amazon, Microsoft, Google and Samsung, among many others.
Perhaps more than ever before, the world is looking towards brands to make a difference, and while many now groan when they hear the word “purpose” linked to a conversation involving marketing, the world faces systematic challenges that only the world’s largest businesses can solve.
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