APL Makes Creative Hires

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Agency Hopes New Faces Will Stabilize Department
NEW YORK-Ammirati Puris Lintas has bolstered the senior ranks of its creative department in recent weeks, naming four new group heads. The hires are the first big moves made by Roger Bentley and Rob Feakins, the pair which took over the department in October, and the first since the promotion of James Allman to chairman in April.
The hires include new creative heads on some of the agency’s key accounts, including Burger King, GMC and Iridium, and are meant to finally stabilize APL’s rather fluid creative department.




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