APG-U.S. Account Planning Awards: Passion Play

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Agency: TBWA C/D
Client: The Weather Channel
A smart, amusing campaign finds a devoted audience for The Weather Channel.
Let’s face it. Talking about the weather is generally considered to be as interesting as watching paint dry. So it follows that a channel dedicated to forecasting the weather 24 hours a day didn’t exactly make for great TV. Weather forecasts are extremely accessible and many people didn’t require The Weather Channel’s expertise on a daily basis, let alone at 3 a.m.


AW+

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