APG-U.S. Account Planning Awards: Hoop Dreams

Agency: Goodby, Silverstein & Partners
Client: Nike
Teenage girls have reacted to the work by asking, “The Cougars are real, right?”
Last May, Goodby, Silverstein & Partners set out to develop a campaign for girls’ basketball that would represent Nike at its best: supporting athletes at the grassroots, celebrating the unsung heroes of sports, sharing in the passion of sports from the vantage point of the athlete. The emerging sport of women’s basketball, free of mega-contracts and superstardom, represented an opportunity for Nike to reconnect with consumers at the most pure level–rekindling the spirit on which the brand was founded and built.
Our objective was to position Nike at the heart of women’s basketball, sharing in the players’ passion for their game.