APG-U.S. Account Planning Awards: Hoop Dreams

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Agency: Goodby, Silverstein & Partners
Client: Nike
Teenage girls have reacted to the work by asking, “The Cougars are real, right?”
Last May, Goodby, Silverstein & Partners set out to develop a campaign for girls’ basketball that would represent Nike at its best: supporting athletes at the grassroots, celebrating the unsung heroes of sports, sharing in the passion of sports from the vantage point of the athlete.

AW+

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