Adapting to Crisis

Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram

The media brands see an appetite for virtual events and holiday content

Image of Apartment Therapy Kitchn Thanksgiving Food Fest
Kitchn's Thanksgiving Food Fest will run Nov. 14-15.Apartment Therapy Media
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By Ian Zelaya

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The pandemic has disrupted holidays since March and with Covid-19 surging in the U.S., The Centers for Disease Control and Prevention is urging families that don’t live together to take Thanksgiving virtual this year. Brands will have to follow suit on their consumer activations.

Kitchn, the sister site of Apartment Therapy, hopes to engage readers around the holiday this year with its first virtual Thanksgiving Food Fest. The recipe, food culture and kitchen design website will use Instagram Nov.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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