Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
The pandemic has disrupted holidays since March and with Covid-19 surging in the U.S., The Centers for Disease Control and Prevention is urging families that don’t live together to take Thanksgiving virtual this year. Brands will have to follow suit on their consumer activations.