Apartment hunting can be a painful and humiliating experience

Apartment hunting can be a painful and humiliating experience, especially for students and other young people on a limited budget.
Robaire and Hogshead feels their pain in a new campaign for apartment search company Viva.com, Santa Monica, Calif.
The campaign kicks off in six Western and Southwestern cities at the end of this month with outdoor, print and radio ads, as well as guerrilla marketing.
Black-and-white print ads deliver titillating headlines. One reads, “At least your proctologist has the courtesy to use lubricant.”