AOL Uses IM to 'Cry_Wolf'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK AOL said it has launched an instant-messaging promotion for NBC Universal’s Rogue Pictures September release of the teen thriller Cry_Wolf.

AOL’s marketing services team made the AOL Instant Messenger a centerpiece of the push, since Cry_Wolf includes AIM as part of its plotline of a killer stalking a high school.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in