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NEW YORK AOL said it has launched an instant-messaging promotion for NBC Universal’s Rogue Pictures September release of the teen thriller Cry_Wolf.
AOL’s marketing services team made the AOL Instant Messenger a centerpiece of the push, since Cry_Wolf includes AIM as part of its plotline of a killer stalking a high school. The movie, which stars Jon Bon Jovi, was the winner of the Chrysler Million Dollar Film Festival. It opens Sept. 16.
AOL has created an AIM game users can play via cellphone, which it promoted during screenings of House of Wax, the Paris Hilton horror movie.
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