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NEW YORK America Online will break an online effort Wednesday from AtmosphereBBDO to promote AOL 9.0 Optimized.
The initial rollout, slated to run through the end of the year on properties that include Weather.com, MarketWatch and MapQuest, reinforces the “Life needs” offline campaign from Omnicom Group’s BBDO in New York. “It’s really important for AOL and 9.0 that everything has synergy with the positioning of ‘Life needs,’ and how it fits into people’s lives,” said Andreas Combuechen, chief creative officer and managing director of AtmosphereBBDO in New York.
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