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BOSTON AOL has named John Burbank chief marketing officer as the company continues its push from a subscription-based service to an ad-supported model.
Burbank joins from AT&T, where he had been vp, marketing, a post he held since 2002. During that period, he worked on BBDO’s well-known “signal bars” effort for Cingular Wireless, which is now part of AT&T.
“John will help consumers better understand the unique products and programs we offer, and he will help ensure that AOL addresses the needs of our consumers and our advertising partners,” said AOL CEO Randy Falco, in a statement.
Falco
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