AOL Subscribers Can Stop the Pop

NEW YORK America Online has launched a service that will give its users the power to block pop-up and pop-under advertising received while surfing the Web.

The pop-up controls will be delivered to AOL’s 26 million U.S. subscribers over the next two weeks, or can be downloaded at AOL Keyword: Pop-Up Controls.

Members can turn the controls on or off by clicking on an on-screen icon at the bottom of each browser window. There will be an audible notification each time a pop-up has been blocked.

Members also can check to see which sites have attempted to deliver pop-ups to them, and if they wish to receive pop-ups from a particular Web site, they can add the venue to a personal “allow list.” The browser will display a running total of the number of pop-ups and pop-unders blocked during each session.

Last fall, the Dulles, Va.-based AOL Time Warner Internet unit said that it would no longer accept third-party pop-up advertising or merchandise sales on its flagship service [IQ Daily Briefing, Oct. 15, 2002].