AOL Strives to 'Make a Difference'

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BOSTON Hill, Holliday, Connors, Cosmopulos has launched ads for AOL, employing a light tone in an effort to position the online service beyond its dial-up access heritage.

One ad starring Married With Children actor Ed O’Neill backs AOL’s online video offering. In the tongue-in-cheek clip, O’Neil warns viewers that many videos “will never reach their full potential” if users don’t discover them on video.AOL.com. “Make a difference. Just click play,” he says, walking across a giant laptop computer.

Another



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