AOL Streamlines Search for Creative Partner

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America Online is fast-tracking its agency-selection process, planning to name finalists for crea tive chores on its estimated $150-200 million domestic account this week, according to pitch instructions obtained by Adweek.

Led by new evp of brand marketing Len Short, the Dulles, Va., client seeks to re place incumbent Gotham, the Interpublic Group shop it dismissed two weeks ago [Adweek, Jan. 13]. Media, with IPG’s Initiative Media, is not part of the review. Boston-based consultant Pile and Co.

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